I am not an expert in blogging, but I want to learn how to improve content and subject matter. True there are so many blogs, a real estate agent may have to think long and hard about what type of content to come up with on a weekly or even daily basis.
One approach to take is to strive to become a neighborhood expert. I know of two agents who have increased sales because they have taken a different approach to marketing. Most of their efforts to bring in new clients are centered around the Internet. It can be a sort of neighborhood place to meet and share ideas or just learn more about your particular area. You can update it with recent photos of the area, community news and happenings, future events, and other areas of interests. Below is a list of a few areas that you as a real estate agent can blog about. And if you don’t have the time, seek out the help of a real estate virtual assistant. They can do a lot of research for you that will give you good material to write about.
And depending on where you live you can emphasize certain subjects which will be naturally more popular than others.
- Your Local Area’s Real Estate News
- Your Local Area’s History
- Local Area’s Community Events
- Where Can I find the cheapest gas?
- Attractions and Sites
- Classic Dining Areas
- New Homes Under Construction
- Education (College, Schools, etc.)
- What’s New for Downtown?
- What the ‘burbs have to offer
- New Businesses
- What are the Marketing Conditions?
- Local Chamber of Commerce
- Local Culture
- Historic Preservation
- Home Repair and Remodel
- Active Listings
There are so many more subjects that you can come up with that will help establish you as a neighborhood expert. Your REVA can help you with SEO and other techniques that will help you receive more exposure over the Internet.
Blogging does not have to be tedious. It can be a tool to establish your neighborhood expertise. Neighborhoods are constantly changing and so you would always have something to write about. And potential clients are more likely to choose a real estate agent who is not only an expert but is genuinely interested in their neighborhood.
Roxanne Tidmore, NAR Certified REPA