Saturday, December 22, 2007

House Hunting at Your Fingertips!

I think this is the wave of the future in real estate marketing. I am always looking for innovative ways to market and inform the agents that I work with.

Today I have received an article from 'The Future of Real Estate Marketing" and it has an article about Surface Technology Could Save Full Service Brokers or Perceptive Pixel (see House Hunting… with your Hands?

They note that "There are huge applications in real estate, especially when you watch how the interface works with Google Earth. I suspect that we'll be seeing much more from these multi-touch systems in the very near future and it won't be long before a Realtor or consumer will be able to walk into a real estate office somewhere and start their house hunt using only your hands."

This tool has a high price, but I imagine the price will come down in a few years. But if it is feasible, it would be a great marketing asset to add to your lobby.

Roxanne Tidmore, NAR Certified REPA

Sunday, December 16, 2007

How a Real Estate Virtual Assistant Can Generate FSBOs into Leads

FSBOs seem to be a daunting task to most real estate agents. You can utilize the services of virtual real estate assistant. But it is important to know how to approach FSBOs that will and have produced results for me.

We know that the seller would like to sell their home. That is their goal. Most of the people that I have contacted are simply tired or hearing from so many agents wanting to list their home and get a commission.

When I contact FSBOs, they mention they want a buyer. They want someone to look at their home and buy it! There is the opening that you need!

In a nutshelll, since their goal is to sell the home, you can mention that you would just like to come and see the home and familiarize yourself with the home. That way you can be come better acquainted with the person and they will have that contact with you vs. another realtor. It is better to build a good relationship with the potential client on this level than just trying to list their home and obtain a commission.

So now when a potential buyer comes along, you will be able to present them with homes that you as the agent are familiar with.

This approach has helped me to obtain many appointments for my real estate agents. I hope this approach can work for you also.

Roxanne Tidmore, NAR Certified REPA