Sunday, February 10, 2008

How a Real Estate Agent Can Build an Online Sphere of Influence?

A real estate agent knows how important building their sphere of influence is. But how can you do it online? It does take time and effort to build your social presence online. But if you can start small and concentrate on one area, then it will not be as time consuming. And it will become an enjoyable task rather than a task that you do not relish. One way is to use social media marketing to establish a community on your website, blog or other sites, such as FaceBook or LinkedIn.

A real estate agent should decide what the target audience they want to concentrate on is. They should organize their topics to discuss each week and be alert to any topics that they online community may be inquire about.

A real estate virtual assistant can help you begin a community and help you maintain it. At Elite REVA we can set up your profile, link you to any relevant communities and help you create a unique community where you communicate with current, past and future clients. The REVA can keep you up to date with any inquiries that your group members may have. The real estate agent can encourage community members to add them as a friend to the member’s network. Slowly but surely the real estate agent is building is “Sphere of Influence” but online. You can create a group for your particular neighborhood that you are working in. As you begin to communicate online, you will build a trusted rapport with your community. Your real estate virtual assistant can help you write fresh material by researching and finding out new trends in the industry.

If you don’t want to set up your own community, your REVA can set up a profile for you at Trulia, LinkedIn or Zillow. There you gain a lot of exposure by answering questions that consumers pose. On some sites, such as Trulia, you build points according to the quality of responses that you give to consumers.

There are many ways to use social networking to build your online sphere of influence, but building an online community in one way. And your real estate assistant can help you by taking care of those administrative foundational tasks that are essential in building your online community presence.

Roxanne Tidmore, NAR Certified REPA

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